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Print Collateral

CATERPILLAR PAVING PRODUCTS
 

 

Agency // Vetta-Zelo
Creative Director // Jon Trettle
Designer // Melanie Stovall

While at Vetta-Zelo, I worked with the in-house designers at Cat Paving to design a variety of print collateral, digital marketing tools and environmental graphics.

 

Interactive Core App

CATERPILLAR PAVING PRODUCTS
 

 

Creative Director // Jay Miller
Designer // Matt Schultz
Designer // Melanie Stovall
Developer // Willie Powe

The following iPad design created by Matt Shultz is a useful sales tool for Cat Paving employees to show the full suite of paving machines. I played a production designer role on this project, creating and managing all content for each page in the app. I also collaborated with the developer to retouch and size studio shot photos, silhouette illustrations and detailed spec illustrations for more than 100 machines.

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