Agency // FLM+
Art Director // Melanie Stovall
The Minnesota Soybean Research & Promotion Council is committed to increasing farmer profitability through checkoff dollars. Every time a Minnesota farmer sells soybeans, one half of one percent of the market price is checked off. Half of the checkoff is utilized by Minnesota, while the other half is utilized by the United Soybean Board. This campaign educated those who contribute to the checkoff on where that funding is being put into use.