Agency // FLM+
Copywriter // Mark Pafko
Creative Director // Dave Dickey
Art Director // Melanie Stovall
Editor // Sean Corcoran
Each year, Nebraska Soybean promotes bioproducts made from soy at the Builders Home and Garden Show. They display everything from grill cleaners and astroturf to candles and cosmetics, with a grand prize giveaway of a couch made from soy-based foam. Our team came up with the idea of painting a mural using soy-based paint from Sherwin Williams. We built anticipation on social by updating the images each day, adding more color to the mural each time. The 12-foot by 6-foot mural design was split into 288 squares with paint by letter color codes. If people painted a square, they received a free Clean Environment cleaning product of their choice, as well as a consumer’s guide to bioproducts.