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The R.E.A.L. Story

MINNESOTA SOYBEAN ASSOCIATION

 

Agency // FLM+
Art Director // Melanie Stovall

The R.E.A.L. Story campaign is an ongoing conversation about sustainable agriculture in Minnesota. This particular project was designed to educate consumers about biodiesel, water quality, agriculture exports, farming in Minnesota and how farmers provide good food for everyone. Each of the five accordion books feature eight facts, with a supporting illustration, infographic or photo. The images are often repurposed on social media to continue the two-way dialogue between farmers and consumers.

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