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Wrapping Paper

MEDIA LOFT

 

I was tasked with designing Media Loft wrapping paper as part of our rebrand efforts. My aim was to demonstrate the versatility of the new brand but keep the same sophisticated tone of our 40-year-old company. I took three different approaches – one concept focused on our space, another on Minnesota and the third on our new symbol. We chose the dark gray pattern I built out of the Media Loft logo with a flooded red coat on the opposite side, making reversible paper for all our gift-wrapping needs.

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